NASCAR Not Alone In Fighting Ratings Decline

There has been no shortage of debate and discussion about the 2010 decline in TV ratings for the NASCAR Sprint Cup Series. Viewership dropped more than 20% in some cases, a decline that many blamed on the sport’s flagging popularity. Some observers have argued that moving late-season races from ABC (broadcast television) in 2009 to the ESPN cable network in 2010 played a major role in that